KEEYO COSMETICS
(2022)
Field
Beauty, Cosmetics
Services
Branding, Visual Identity, Digital Experience
Keeyo Cosmetics is an e-commerce business specializing in Korean products, focusing on natural products derived from plants. My task was to create a branding that reflects the purity of the products while capturing the essence of Korean culture.
Research
To understand the market and Korean culture, I conducted extensive research on Korean beauty product trends as well as symbols and visual elements associated with nature and purity.
Branding
Inspired by the natural ingredients and plants used in Korean products, I chose a palette of calming greens to represent freshness and purity. To add distinctive graphic elements, I used fine lines reminiscent of tree trunks, thus evoking the authenticity and quality of the products.
Brand territory
The brand also emphasizes the predominant use of high-quality photographs, showcasing the products and their usage, to effectively communicate the benefits and experience offered by Korean products.
Next project
NOCODE SUMMIT
(2022)
